Ever wonder how Google serves extensive results for some local businesses by including their opening hours, address, and more? Better yet, do you want to know how customers can find the same detailed information when looking for your business?
The answer lies in something called ‘Schema.org microdata tags’ – a unique kind of HTML mark-up that helps search engines quickly read and interpret certain snippets of information (think opening hours, phone number, address, etc) on your website. And the good news is that you can easily reach all the benefits of microdata with the mono tool without knowing how to code.
While microdata tags are something every small business website should have, explaining it in detail might be overkill. The best solution for getting better, richer local search results via the use of microdata is to use mono’s Global Data function. Simply put, Global Data tags in mono correlate directly with Schema.org microdata tags.
For a refresher on Global Data read this previous post.
So, the question is, are you using Global Data tags on your mono site? If not, you should look at how you can start integrating them throughout your site to improve your search results. Also, Global tag data is stored centrally and then displayed wherever the tags are placed throughout your site, saving you a lot of time whenever you need to update critical business information.
The bottom line is that the more information search engines like Google can gather about your business via microdata tags, the more they can offer in search results, resulting in higher click-through rates and, you guessed it, more potential sales for your business.