The mobile revolution has reached a point where most businesses know that the key to future success is adapting to and optimizing for the mobile consumer. If you want to reach your customers where they are, you can no longer ignore the fact that people access the Internet from smartphones and tablet more than they do from a PC. In this blog post we present you with some of the most interesting mobile trends to watch in 2014.
2014 Mobile Trends for Business
The Quick Overview
- 94% of consumers use online resources to research products and services before making a purchase
- 80% of smartphone owners use a smartphone to shop and want more mobile-optimized information while shopping
- 81% of users prefer mobile sites to apps
- 79% prefer mobile sites for product reviews
- 64% have made a mobile purchase after seeing a mobile ad but nearly 74% haven’t received mobile ads from their favorite brands
- 65% of mobile users said they used their mobile device to find a business to make an in-store purchase
- With the world’s 7 billion plus population, more people now own smartphones than toothbrushes
40% of shoppers consult 3+ channels before purchasing
Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online, and the trend likely goes for Europe too. So while you’ve gotten people into your shop it’s still important you’re able to influence their purchases with your online presence! Read more here.
4 out of 5 consumers use smartphones to shop
Smart retailers are recognizing this trend and encouraging customers to use their mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants for example are doing the same thing by offering a free drink, appetizer or a coupon code to those that ‘check-in’ using e.g Facebook. Read more here.
70% of mobile searches lead to action on websites within an hour
People are constantly seeking information, so it is vital that your website site is optimized to be viewed on mobile devices. Mobile users that find your business online have a conversion percentage nearly 3 times higher than the same search done on a desktop! Why? Because when you use your smartphone to search, you have a specific intent in mind. Mobile searchers are buyers, so be prepared to meet their needs. Read more about it here.
78% of retailers plan to invest in mobile IN 2013
The figure is expected to top $220 million within the retail market alone. In marketing, retailers drive trends, and if they’re spending that kind of money in mobile, maybe it’s time to evaluate your strategy to include mobile too.
40% of people will choose another result if your site is not mobile friendly
People know they have multiple options at their fingertips, so they are more inclined to leave a site that can’t provide them a seamless user experience while they are on their mobile device. Another good reason to have a mobile site! Read more.
Mobile payment is becoming more and more popular
Mobile payment systems and virtual wallets Payments via mobile card readers are already quite common with 40% of SMBs accepting payments through them.
Positive changes in mobile advertising
Because consumers are spending more time on their mobile device, this means a huge opportunity for mobile advertising. Have a look at the numbers:
- Mobile search advertising is expected to grow 76% this year and a further 52% next year
- Mobile banner advertising is expected to grow 100% this year and 54% next year
- Mobile click through rates can be as high as 18%, while on the Web ad interaction rates are around 1%
- Searches on mobile devices are 66% more likely to have local intent than a desktop search
- Advertisers are seeing a 6-8% lift in click-through rates on ads that have click-to-call functionality
Remember that simply transferring Web ads to mobile won’t work and will provide a poor user experience. With mobile advertising evolving, you are likely to see a trend toward using click-to-call functionality in ads. Read more about it here.
How are you using Mobile for your business?
The stats given above represent the general trends in mobile but what is really interesting is how you make good use of mobile. Please share your experiences below!